The 5 Pillars Of Marketing: What Are They?10 min read

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5 Pillars Of Marketing

Marketing is the process of promoting your product or service to the right audience. The purpose of marketing is to create a positive perception in the mind of the customer. Marketing is not confined to just advertising. Marketing encompasses all activities that help a brand or company to communicate with its target audience. If you have a product or service to sell, you need to market it.

Marketing plays an important role in a business. The main purpose of marketing is to establish relationships with customers, understand their needs and to satisfy them. In the past, there were four major pillars of marketing, including product, place, price, promotion. Nowadays, another pillar has been added to the list of marketing pillars, which is people. This new addition was made due to the tremendous increase in the services-based market. Marketers need to plan their marketing strategy so that all the five pillars of marketing stand strong and support their marketing plan. 

Marketing is a vital function of business. Without it, businesses would struggle to survive. It’s also an art form and a science. A marketing plan depends on a good understanding of the market, customer perception, and customer behavior. In this article we will look at the 5 pillars of marketing.

Table Of Contents

The 5 Pillars Of Marketing

Marketing is one of the most important parts of running any business. It can be difficult to understand all aspects of marketing if you are new to this industry, but once you have mastered these five pillars, you will be well on your way to success!

1. Product

5 Pillars Of Marketing

A product is something consumers buy for themselves. Some products are tangible goods while others are intangible, such as services. However, every product must be marketed in order for it to reach prospective buyers.

Products that meet customer needs and provide quality and value are important to marketers. Technology products such as Apple AirPods are popular because they offer high quality and functionality.

Tangible goods include cars, computers, mobile phones, and other durable goods. Intangible products include services such as banking, insurance, education, healthcare, and entertainment.

Health care services are an example of intangible products. Intangible products are those that can’t be seen but can be felt. There are many different types of intangible products, but the main ones include healthcare, beauty, and hospitality. These types of products are often considered by marketers to be more valuable than tangible products because they provide more benefits to people.

Product is the first pillar of marketing. It’s what you make or sell. Products can range from physical items like food and clothing to digital information like websites and apps.

2. Place

5 Pillars Of Marketing

Place refers to where your product or service is sold. Businesses often use geographic locations as part of their branding strategy. 

Places can be physical locations or virtual locations. Physical places are usually associated with real world objects like stores, restaurants, hotels, and airports. Physical places should be places where people can easily find what they’re looking for. They might be stores in malls or towns, or vendors stalls at local markets. Placing products in these locations ensures that people can easily find them. The placement of a particular product has a big impact on its sales.

Virtual places are online platforms that act as a location for selling your products or services. Examples of virtual places include social media sites, Whatsapp groups, retail websites, etc. The internet has changed the way we live, and it has affected the way things work. It has also transformed the way businesses operate. Placing products online is just as important as placing them in a physical location. Both require careful planning and execution.

3. Price

5 Pillars Of Marketing

Price refers to how much money you charge for your product. Prices vary depending on the type of product being offered. For some products, price refers to the actual cost of producing them. For services, price means the amount customers pay for your product.

Pricing is a critical part of marketing. Consumers need to know how much they’re paying before they buy, so they can compare prices and decide which one suits their budgets best. This helps them avoid making costly mistakes when buying products.

Some factors that determine pricing are:

1. Competition: Your competitors’ prices will affect yours. If you want to stay your product or service. This helps them decide whether they want to purchase your product or not. Pricing also affects consumer behavior. If the price is too high then people won’t buy your product. If the price is low or moderate, then they’ll buy it. 

2. Value: Consumers will only purchase your product if they think it’s worth the price. You have to offer something that’s unique, useful, or beneficial. A good value may depend on your target audience. Some consumers are willing to spend more for quality while others prefer cheap options. So, you have to figure out exactly who your target market is and what they want.

3. Cost of production: Producing goods takes time and money. You have to consider your costs before setting a price point. These include the cost of materials, labor, equipment, transportation, overhead expenses, taxes, and other related costs. All these costs must be taken into consideration before deciding on a final price.

4. Availability: There are times when there’s a shortage of certain items, so you can set a higher price than usual. When there’s a scarcity, it gives you an opportunity to sell more. But, don’t go overboard because people may stop purchasing your product or service.

5. Demand: If demand for an item is high, there’s more competition and a lower chance of finding buyers. This makes it harder for you to raise your prices. However, if demand is low, this increases your chances of raising your prices. Price is a factor that customers consciously think about when buying products. A high price may make people buy less. But a low price may cause them to buy more. So the price should be set according to the demand of the product. 

Value is what your customers want and price is how much you sell it for. Both factors have a large impact on how much money you make. Your pricing model needs to be set accordingly. Additionally, you should consider your brand identity when setting prices. How you want to present your company will affect your pricing structure



4. Promotion

5 Pillars Of Marketing

Promotion is the process of getting the word out about your business. It involves advertising, public relations, customer outreach, and social media. In order for your business to grow, you need to promote it. The key is to choose a channel that aligns with your business strategy and budget.

Promotions are ways to get people to know about your product. You can use different kinds of ways to advertise your product, such as print ads, radio commercials, TV commercials, online ads, etc. Different channels require different types of promotions. For example, print ads may require billboards while radio ads may require airplay.

One way to increase sales is by increasing awareness for your product. People usually buy things from brands they’ve heard of. So, you can create buzz around your brand by using different forms of promotion.

Advertising is an important part of the promotion pillar. The promotion pillar focuses on telling consumers about the availability of products or services, their benefits and why customers should make a purchase decision. Effective promotion reaches potential customers at the right place and time, through a combination of media channels, and conveys compelling information that persuades them to act.

Advertising is one of the most important parts of the promotion pillar. When done properly, advertising can reach millions of potential customers at the perfect moment. It can also effectively convey the benefits of a product or service so customers can decide whether they want to buy a product. However, effective advertising must be carefully targeted so that it reaches only those who are interested in what you have to offer.

5. People 

5 Pillars Of Marketing

People are the reason behind every successful business. Without people, no business would exist. Each person has unique characteristics and desires. Therefore, marketing strategies must accommodate these differences. Understanding the goals of each individual and the type of messages they respond best to helps marketers tailor their messaging.

Marketing tactics like direct mail, email marketing, and content marketing focus on specific groups of customers. These methods allow businesses to target specific segments of the population based on demographics (age, gender, location), psychographics (interests, behaviors, values), and lifestyle (education level, income). This allows companies to market their products to people who are more likely to buy them.

People are the pillar of marketing because without people there would be no business.People are vital to the success of any business. They make up the heart of most businesses, and without them, there wouldn’t be much to sell or serve.  For example, in healthcare, hospitality, and fast food delivery industries people are required to provide service and sales.

People’s needs vary across cultures, genders, ages, occupations, interests, attitudes, lifestyles, locations, political affiliations, religions, beliefs, and other factors. In order to cater to these diverse needs, businesses often rely on research to understand how people perceive their products and services. Research gives businesses data about how people react when exposed to certain marketing stimuli. This data provides valuable insights into which marketing approaches work best with whom and where, and thus improves the effectiveness of future campaigns.


Marketing is a form of communication in which organizations attempt to persuade others to purchase their products or services. It involves planning activities designed to create awareness of a brand, promote interest in its products, and encourage customers to buy its offerings. The goal of marketing is to increase demand for products by creating awareness among consumers.

Marketing is all about making sure that you get the most out of your products or services. You need to make sure that you use every single tool available to you to achieve this goal.

This is all about the five keys to marketing products, places, prices, promotions, and people. These 5 pillars are very important and work together to help make sure that your business is successful. You need to get them right if you want to achieve the highest ROI.

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