Ad Network Vs Ad Exchange: The Ultimate Comparison5 min read

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Ad Network Vs Ad Exchange

How much does ad network vs ad exchange matter? If you’re running a successful blog or website, you’ll probably want to monetize on it. This is where Ad Networks come into play. They offer you access to thousands of advertisers who pay you to display their ads on your site. And they also provide you with analytics tools to track how well your campaigns perform.

An ad network is basically a middleman that connects advertisers to websites. They take a cut of every transaction. An ad exchange is similar, except that it provides direct connections between advertisers and publishers. Publishers typically earn higher rates from Ad Exchanges because it is a good option if you want to avoid having to deal with high fees and commissions associated with ad networks. 

Depending on your goals, you might choose between an ad network and an ad exchange. Which one is better for your website depends on your budget, traffic volume, and other factors.

Here’s what you need to know about each type of service.

What Is An Ad Network?

An ad network lets Advertisers place banner ads on various websites across the internet. They can target specific audiences by interest, location, age range, gender, device and more.

Ad networks allow advertisers to reach people on your website. They also provide tools that help you decide where your ads should appear, ads size, etc. When you choose an ad network, you give them access to all the data about your website visitors. This includes your demographic information, browsing history and even what time of day visitors visit your site.

Ad networks allow publishers to monetize their sites, and then take a cut of the revenue. They also provide tools for measuring performance so you know what works best. They also provide analytics so you can see what works best for your business. Most Ad networks charge advertisers based on impressions (how much of your ad was seen) and clicks (which links were clicked).

10 Best Ad Network:

  1. Google Adsense
  3. Chitika
  4. SmartyAds
  5. Adcash
  6. TrafficForce
  7. RevenueHits
  8. Bidvertiser
  9. Propeller Ads
  10. Infolinks

What Is An Ad Exchange?

Ad exchanges are digital marketplaces where buyers and sellers meet to buy and sell ads. These programs allow publishers and advertisers to exchange inventory directly, without a third party in between, Ad exchanges do not serve buyers or sellers. Instead, they facilitate programmatic ad buying. 

Ad exchanges connect buyers and sellers, which means there isn’t a middleman taking a cut of the sale. As such, these platforms benefit both parties — the publisher gets paid when someone clicks on his or her ad, while the advertiser has increased visibility for their campaign.

An ad exchange allows you to directly connect with advertisers who are looking to buy inventory, instead of going through a third party like an ad network. It gives you full control over ads displayed on your website, and helps you get paid fairly for your work. They also help publishers make more money by giving them access to a wider range of advertisers.

Ad exchanges help you increase your profit margins and grow your business. They connect buyers and sellers, so there’s no need to go through an intermediary. That means you don’t deal with fees or commissions, and you keep 100% of the money you earn.

10 Best Ad Exchange:

  1. OpenX
  2. Rubicon Project
  3. PubMatic
  4. MoPub
  5. Index Exchange
  6. Smaato
  7. Google Ad Exchange
  8. AppNexus
  9. Verizon Media
  10. Index Exchange

The Difference Between Ad Networks and Ad Exchanges

Let’s look at the difference between ad networks and ad exchanges. 

Ad NetworkAd Exchange
An ad network is a company that aggregates and sells ad inventory from publishers to advertisers. It serves as an intermediary.An ad exchange is a digital marketplace where advertisers and publishers can directly buy and sell ad space. There is no intermediary in ad exchanges.
Advertisers have no idea where their advertisements will appear.Advertisers and Publishers are both aware of where the advertising will appear.
Publishers can charge a premium for inventory since they decide the price.Advertisers participating in the bidding process to set the price.
The platform provides ad packages tailored to certain audiences. The majority of media transactions are made in bulk.The marketplace provides access to a wide range of inventory (remnant traffic, premium placements etc.) An impression-per-impression trade is the basis of an ad exchange.
Takes time to deployCan be done in real-time

Which One Should You Choose? Ad Network Or Ad Exchange?

Ad exchanges offer a better solution because they connect buyers and sellers. They eliminate the middle man, which means you never have to pay an intermediary any fees or commissions. In fact, most ad exchanges pay you for every impression and click. So you’ll always be getting compensated for your efforts.


If you want to start making money from your website, it’s important to understand how advertising works. You can use an ad network or an ad exchange. But if you have lots of traffic on your site and you’re serious about increasing your revenue, we recommend using an ad exchange.

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