Starting an online business can be an exciting and rewarding endeavor. With low overhead costs and global reach, selling products online provides tremendous opportunities to generate passive income. However, choosing the right products to sell is critical to success.
Not all products yield the same profit margins. Certain product categories tend to outperform others due to market demand, ease of sourcing, and recurring purchase patterns. Conducting research is key to uncovering the most lucrative products that will deliver returns on investment.
Here are 10 of the most profitable products to sell online:
Table Of Contents
1. Digital Products
Selling digital products online has become a go-to business model. As opposed to physical products, digital products have near-zero marginal costs. Once a digital product is created, unlimited copies can be sold without additional expenses.
Popular digital products include:
- Online courses and tutorials
- Stock media – photos, videos, templates
- Software, apps, plugins
- Audio files – podcasts, music, audiobooks
- Digital art – prints, graphics, templates
The profit margins on digital products can range from 60% to over 90%. Leveraging online marketplaces, affiliate programs, and email marketing can further boost sales and revenue.
2. Print on Demand (POD) Products
Print-on-demand allows entrepreneurs to sell printed products online without upfront inventory or manufacturing costs. When an order is placed, the print-on-demand company produces a single copy and ships it directly to the customer.
Typical print-on-demand offerings include:
- Books, notebooks, journals
- Calendars, planners
- Posters, art prints
- T-shirts, hats, mugs
- Phone cases, pillows, stickers
POD simplifies logistics for sellers. Designing attractive POD products and driving traffic to the online store is the main focus. Customers appreciate the ability to order one-off customized products.
3. Handmade Crafts
Handmade crafts are cherished by many consumers for their uniqueness and originality. Jewelry, pottery, candles, soap, clothing, toys, and quilts are commonly sold as handmade crafts online.
Displaying and selling crafts through online marketplaces like Etsy provides access to large audiences of craft enthusiasts. Standing out requires sharp photography, stellar branding, and top-notch customer service.
4. Used and Vintage Items
eCommerce platforms empower entrepreneurs to sell used or vintage items directly to buyers. Especially for rare and coveted items, the profit margins can be immense.
Electronics, books, trading cards, stamps, furniture, musical instruments, sports memorabilia, and antiques are primed for online resale. With some light refurbishing and photography, used goods can command premium prices.
Niche marketplaces like eBay and Craigslist streamline the process of connecting sellers with motivated buyers. Performing valuations and cost-benefit analyses helps optimize listing prices.
5. Info Products
Info products deliver valuable information to customers in convenient formats. Reports, blueprints, guides, templates, and checklists are commonly structured as info products.
The research and creation process demands significant upfront time investment. However, once completed, info products deliver outstanding profit margins upwards of 80% due to instantaneous delivery and infinite inventory.
Info products cater to audiences eager for specialized knowledge. With compelling positioning and crisp sales copy, info products convert browsers into buyers. They can also serve as lead magnets that capture emails for future marketing.
6. Memberships and Subscriptions
Membership sites and subscription services create predictable streams of recurring passive income. Customers pay regular monthly or annual fees to gain access to premium content, tools, services, discounts, or other benefits.
Popular membership site offerings include video training libraries, virtual networking groups, mastermind communities, market reports, templates, and forums. Software as a service (SaaS) is essentially subscription-based access to online applications and tools.
The key is structuring memberships to deliver value far exceeding the subscription costs. High-quality content, personalized services, vibrant communities, and elite status foster customer loyalty and retention.
7. Online Courses
Online courses represent one of the most scalable digital products, allowing instructors to teach unlimited students worldwide. Courses can focus on hard skills like programming and marketing or soft skills like mindfulness and habits.
Popular course platforms include Udemy, Skillshare, Podia, and Teachable. Structuring courses into short modules with quizzes and assignments enhances learning outcomes. Charging premium prices for high-value courses boosts profit margins.
Leveraging affiliates and promotions during course launches can generate thousands in sales. Following up with students and releasing new courses sustains income over time.
8. Dropshipping Products
Dropshipping enables online sellers to fulfill orders directly from wholesalers. Without handling inventory, sellers can list a limitless range of products. This grants access to hot-selling items and trending niches without major upfront investments.
Conducting supply chain analysis helps identify reliable high-margin dropshipping products. Focusing on lightweight products that are cheap to store and ship also improves profitability.
Driving targeted traffic to a dropshipping store through cost-effective channels like Facebook and Instagram ads can quickly scale up sales and earnings. As customer experience is controlled by vendors, dropshippers must closely monitor operations.
9. Informational Websites
Building niche informational websites that generate advertising income via display ads and affiliate links can produce impressive profits over time. By providing high-quality reference content on popular topics, useful websites attract recurring organic traffic from search engines.
Ideal informational website topics feature commercially lucrative keywords with high search volumes and low competition. Content can range from reviews and lists to how-tos and comparisons.
Monetizing traffic via Google AdSense, affiliate programs, sponsored posts, and selling display ads allows revenues to grow over time. By multiplying profits across multiple websites, sizeable earnings become achievable.
10. Physical Products
Despite competition from digital products, traditional physical products continue to thrive online. However, careful evaluation of market viability, sourcing logistics, and shipment costs is required to maintain profitability.
High-margin physical products typically possess qualities like compact shapes, durable designs, repeat customer demand, and premium branding cachet. Electronics, beauty products, fitness equipment, outdoor gear, candles, and clothing tend to perform well.
Third-party logistics providers can handle warehousing, packaging, and order fulfillment to simplify operations. As customer satisfaction hinges on timely deliveries, partnering with reliable courier services is also mission-critical.
Launching an online business opens up a world of possibilities to generate income on your own terms. While countless products can be sold online, focusing on selections that promise healthy profit margins is prudent.
Digital products offer low overhead and high scalability. Crafted goods leverage talent and individuality. Memberships provide recurring revenues. Informational websites multiply profits over time.
Conducting due diligence around market viability and operational costs is vital for each product category. By uncovering and selling products aligned with demand trends and profitability outlooks, impressive incomes can be built online.
The internet enables entrepreneurs to turn passions into thriving commerce empires serving eager customers worldwide. With wise product selections, creativity, and tenacity, financial freedom awaits.