How To Pitch Yourself As A Freelancer (Complete Guide)

How To Pitch Yourself As A Freelancer

How To Pitch Yourself As A Freelancer

Are you looking for new clients? Do you want to make extra money from home as a freelancer? Then you should learn how to pitch yourself as a freelancer, because this is one of the best ways to find new customers and get paid. It’s not only easy but also very effective!

I’ve put together a complete guide to pitching yourself as a freelancer, which includes everything that you need to know in order to be successful at it. In this post, I’m going to teach you how to do it properly.

Why Is Pitching Important?

For most freelancers, pitching is where they make most of their clients. Whether you’re looking for one-off projects or ongoing gigs, there are plenty of opportunities to pitch your skills to potential clients. If you want to become a freelancer, you’ll probably want to start by finding clients who can pay you a good rate for your services. This means that you’ll have to find some way to convince them that you’re worth hiring.

Pitching is important because it’s one of the easiest ways to get started with freelance work. Once you’ve found a client that needs something done, all you have to do is send them an email explaining what you can offer.

In addition to being quick and easy, pitching is great for building relationships with potential clients. When you pitch people, you show off your expertise and demonstrate why you’re worth hiring. You can use these connections to refer future business and build a long term relationship with your clients.

The more successful you are at pitching, the easier it will be to land new clients. The more clients you have, the more likely you are to earn a decent income, so if you want to make money as a freelancer, you need to learn how to pitch well.

11 Tips To Make Your Freelance Pitch Stand Out

Freelance pitches are all about getting noticed by potential clients. It’s essential that you stand out from everyone else, otherwise no one will ever see your pitch. Here are 11 tips to help you create a strong pitch that gets attention.

1. Know Your Target Audience

Before you start writing your pitch, you need to understand exactly who you’re trying to sell to. Who is the person that you’re sending your pitch to? What does he or she want? Why would they hire you?

If you don’t know the answers to these questions, then you won’t be able to write a convincing pitch.

Before you can pitch, you need to define your target audience, so that you can tailor your message to suit them.

When writing your pitch, make sure that you understand who you’re pitching to and what kind of message you want to deliver. For example, if you’re trying to sell yourself as a writer, you might decide to focus on the kind of writing jobs you enjoy doing.

If you’re selling yourself as a web designer, then you might emphasize the kind of websites you design. If you’re a marketer, you could talk up your ability to promote products online. Whatever it is that you do, make sure that you understand exactly what type of audience you’re talking to and tailor your pitch accordingly.

By understanding who you’re targeting, you give yourself a better chance of success when you eventually pitch.

2. Focus On What You Can Offer

When you’re pitching yourself as a freelancing expert, it’s important to focus on what you can bring to the table.

A common mistake among freelancer is pitching clients based on their own personal needs. Instead, you should try to figure out what your client wants and then show them how you can provide that service.

Your pitch should include details about what you can actually deliver. If you want potential clients to hire you, you need to show them that you can actually perform the tasks required.

Clients hire freelancers to provide a service that helps solve an underlying problem. Regardless of whether the client lacks the time, skill set, or whatever else it may be, it is important for you to show them how you can fill in those gaps.

3. Include References

References are an excellent way to get your freelance pitch noticed. They let potential clients know that you’ve worked with other companies before and that you’re capable of working for them too.

You can use references to prove that you are trustworthy and reliable.

References also allow you to showcase your skills and talents. If you can show that you’ve successfully completed projects similar to the ones that you’re offering, then this shows that you have the experience to back up your claims. 

People want to see proof that you’ve done this before so they know you can deliver. Including testimonials and case studies from past clients shows that you’ve worked with others who were satisfied with your services. That means you’re able to connect with those customers and build trust.

It’s also a good idea to include references in your resume. This gives your pitch a professional appearance and makes it look like you’re someone who has been around the block.

Include references whenever possible so that you can demonstrate that you aren’t just another newbie freelancer, but rather someone who has experience and expertise.

4. Keep It Short And Simple

If you’re trying to persuade someone to hire you, you need to keep your pitch short and sweet. People often skim over lengthy emails when they’re busy and impatient, so try to keep sure that your pitch isn’t more than one page long.

Short pitches are easier to read and digest, which makes it easier for people to decide if they will respond to you and want to work with you.

People like to read mail that’s concise and simple, so if you want to catch their attention, keep things brief and to the point.

With that said, don’t make your pitch sound like a sales letter. Keep it friendly and conversational. 

5. Include An Easy CTA

The last thing you would not want to do is bore your audience. You want to give them something worth reading and responding to.

That’s why you should always include a call-to-action at the end of your email. This could be anything from asking for feedback, scheduling a call, or requesting a quote.

Whatever you choose, make sure that it’s something that will prompt action for them to take.Otherwise, they won’t bother clicking through.

By including a clear CTA, you’ll increase the chances that you will receive a response and may get hired, which is what you want.

6. Write The Perfect Email Subject Line

Your subject line needs to communicate exactly what you’re going to write in your body of the email.

This is especially true if you’re pitching yourself as a freelancer. Your subject line needs to convey the message that you’re looking for a job.

Make sure that your subject line is catchy and interesting enough to grab their attention.


7. Proofread Your Pitch Before Sending

Proofreading your pitch is an important step because it helps you avoid spelling mistakes and grammatical errors.

You wouldn’t want to send out a pitch that looks sloppy and unprofessional. So, make sure that you proofread everything before sending it off.

There’s nothing worse than sending out an email that looks unprofessional because you didn’t proofread it properly.

Before hitting send, go ahead and check your spelling and grammar. Make sure that everything is spelled correctly and that there are no errors.

Also, double check that all of your links are working, and that you have included any necessary attachments.

8. Use Visuals To Enhance Communication

Visuals are powerful tools that can be used to enhance communication.

They can also help you stand out from other freelancers who don’t include visuals in their pitches.

Using visuals in pitches can help communicate your message more clearly and concisely, making it easier for people to understand what you’re trying to say.

You can use images, info-graphics, or videos to illustrate points in your pitch. By including visual elements in your pitch, you can effectively communicate your message and get across your point quickly and succinctly.

By adding visuals to your pitch, you can increase its chances of being read and understood, giving you a better chance at getting hired.

9. Use A Template For Your Pitch

A template is like a guidebook that tells you how to write a perfect pitch.

When you’re writing a pitch, it’s best to use a template. A template can help you save time and ensure that you’re following certain guidelines.

When you use a template, you save yourself the stress of having to retype your entire pitch each time you send it. If you spend 2 hours creating a pitch, you might only end up actually spending 10 minutes when you use a template.

With a ready-made template, all you need to do is customize it to fit the person you’re pitching and then hit “send.” You’ll save tons of time by using a template rather than crafting one from scratch.

Templates are extremely useful when it comes to pitching clients. They save you tons of time by allowing you to customize the pitch for each individual client. When you use a template, all you need to do is change some details such as the name of the company, contact information, and the type of work you offer. These small tweaks ensure that each pitch you send out is unique and tailored specifically to the needs of the person receiving it.

By using templates, you can easily create multiple pitches without spending too much time doing so, which lets you sends more emails to potential clients, saving you even more time.

10. Send A Follow-up Email

If you want to get more responses from recipients after sending an email, you can send follow up emails. You can also send additional emails thanking recipients who responded positively to your initial email pitch.

Follow-ups are great because they allow you to keep in touch with potential customers and remind them of your services. This helps build relationships between you and your clients.

By sending follow-up emails, you can continue building trust with your clients. This allows you to stay top of mind with potential clients, increasing the likelihood that they’ll hire you in the future.

11. Be Confident

Confidence is key when it comes to pitching.

It’s important to show confidence in your pitch. It shows that you know what you’re talking about and that you believe in yourself and your abilities.

If you aren’t confident about your skills, you won’t be able to convince someone to hire you.

You need to display confidence in your pitch in order to make an impression on your audience. By showing confidence, you will appear trustworthy and professional.


Pitching can be hard for beginners. There are many things that could go wrong during the process. But if you follow these tips, you should be able to avoid the most common mistakes that freelancers often make when they try to pitch themselves.

Remember that pitching isn’t just about sending out a bunch of emails. The way you present yourself matters. Make sure that you have a clear idea of what you want to achieve with your pitch before you start. Then, practice until you feel comfortable enough to send them out.

When you send out your pitch, you’ll want to ensure that it includes all of these elements. Make sure that you include them in every email you send out.

Remember: The success of your pitch depends on you. So take action today and start building your freelance business!

What other tips would you want us to add? Share your thoughts in the comments section below!

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