Long Tail Vs Short Tail Keywords: All You Need To Know 8 min read

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Long Tail Vs Short Tail Keywords

What are long tail keywords? What are short tail keywords? This post will help you to understand the difference between them and all other things related to keywords that will help you in your search engine optimization (SEO) strategy.

What Are Long Tail Keywords?

A long tail keyword is a keyword with low competition, which means it has less number of people searching for it on Google or any other search engines. Long tail keywords are also longer in length (3 or more words). 

Long-tail keywords tend to be less competitive than short-tail keywords, making them a good choice when you’re looking to rank higher for certain terms. However, even though they may not be as competitive, long-tail keywords still require some level of content optimization. When you use a long-tail keyword in an article or blog post, make sure you include lots of relevant information that matches the user intent and provides value to users.

You can then start ranking for those long-tail keywords by creating more content around them. The idea here is to create high quality content that’s relevant to the specific long-tail keyword you want to target. Once you’ve created this content, link back to that content from your website.

The key thing about long-tail keywords is that they’ll give you tons of traffic, so you need to make sure you do everything right. If you optimize your site correctly and create great content, you’ll see a significant increase in organic rankings over time.

Examples Of Long Tail Keywords

Long tail keywords are search queries containing 3 or more words. Here are some examples of long tail keywords:

  • How To Start A Small Business
  • Running Your Own Restaurant
  • Tips On Choosing The Right Web Hosting Company
  • How To Make Money Online With No Experience

These are just a few examples of long tail keywords out there, but you get the point. There are literally thousands of other long tail keywords you could choose to rank for.

How to Find Long Tail Keywords

To find long-tail keywords, I like to use SEMrush. It’s free to sign up, and you get access to a ton of tools. One of my favorites is the Keyword Magic tool, which helps me find both long-tail keywords based on what I’m looking for.

You can enter a list of keywords into the Keyword Magic tool and it will show you the keywords that match your query. From there, you can sort through the results and choose the ones that look best.

With the Keyword Magic Tool by Semrush, you can input keywords, select your country, and get a list of keywords you want to find. You can also filter the keywords for broad, phrase, or exact keywords. You can then add these keywords to your keyword manager — an easy place to save them for future reference. You can also export your keywords into Excel.

Why Are Long Tail Keywords Important For SEO?

Keywords play a very important role in Search Engine Optimization (SEO), and understanding their importance will help you in your efforts to improve your online presence. Here are some reasons why we should focus on long tail keywords:

1. Low Competition

If you’re targeting a popular keyword, chances are it has a lot of competitors fighting for attention. That means there might already be thousands of websites out there focused on that same topic.

On the other hand, when you’re targeting a long-tail keyword, you’ll usually be able to compete with fewer sites because your niche audience isn’t as large. This makes it easier to gain visibility and attract more customers.

2. Higher Conversions Rate

When you’re targeting long-tail keywords, you typically aren’t competing against thousands of websites. Instead, you’re facing smaller numbers of businesses who share your similar interests.

This means you have a better chance of converting leads into sales, especially if you’re selling products and services that people want.

3. Increased ROI

One reason why long-tail keywords are important is because they allow you to reach larger audiences at lower prices. By focusing on these types of keywords, you can drive more traffic to your business without having to spend as much money on advertising, marketing campaigns, and other expenses.

Long-tail keywords can be extremely effective when used correctly. They typically have low search volumes and relatively low costs per click. As a result, they provide a high return on investment (ROI). However, they are not always the most profitable keywords. Some keywords may be more lucrative than others. That’s why it’s important to research which ones make sense for your business.

4. Increased Organic Rankings

One of the things that Google rewards most highly is original content. So if you publish a piece of original content that answers questions people have about your industry, you’ll naturally rise in search engine rankings.

If you’re targeting long-tails, you’ll often rank higher organically than you would if you were targeting a highly competitive keyword, simply because there won’t be as many other websites trying to rank for that particular keyword.

5. Easier To Rank

Another benefit of using long-tail keywords is that it’s easier to rank for them. Unlike short-tail keywords, long-tail keywords tend to have less competition.

This means you can position yourself more easily by building authority around a certain set of topics. When you do this, you’ll increase your chances of ranking well for those long-tail keywords.

Do Long-Tail Keywords Still Work?

Yes! They definitely still work, a lot of businesses have been using long-tail keywords successfully for years. There’s no doubt that long-tail keywords are the best option if you want to get ranked quickly and easily.


What Are Short Tail Keywords?

Short Tail Keywords are queries people use when searching in search engines that only have one or two words. These include phrases like “best camera,” “luxury car,” “cheap laptop” and so on.

Short-tail keywords are terms which are more general, broad and may have multiple user intent. These keywords bring a lot of traffic but with little conversion rate.

Short Tail Keywords are less competitive than Long Tail Keywords. But they have higher search volumes. So they are harder to rank, but more rewarding once you do.

Examples Of Long Tail Keywords

Short tail keywords are search queries containing 1-2 word(s). Here are some examples of short tail keywords:

  • Best Camera
  • Luxury Car
  • Cheapest Laptop
  • IPhone
  • Smasung

These are just a few examples of short tail keywords out there. The list goes on and on.

Why Are Short Tail Keywords Important For SEO?

1. Increased Traffic

The first thing you need to know about short tail keywords is that they generate a ton of organic traffic. This makes them great for driving targeted traffic to your website. In addition, they also have a high search volume. That means there are lots of potential customers who will find you through these searches.

2. Generate Higher Revenue If Ranked

Another big advantage of using short tail keywords is that when they are combined with products and services, they drive much better conversions to your site.

Should You Still Target Short Tail Keywords?

Short-tail keywords are usually very competitive. But if you want to rank high in Google, you should also target them. However, you could still rank quite well with short tail keywords if you’re willing to put in the time and effort. After all, even if most of the traffic to your website comes from the search engines, it is still likely to be from short queries.

Long Tail Vs Short Tail Keywords: The Difference

Long Tail KeywordsShort Tail Keywords
Combination of 4-6 wordsCombination of 1-2 words
Low Search volumeHigh Search volume
Low CompetitionHigh Competition
Helps to rank Short tail keywordsDifficult to rank
Contains Short tail keywordsGenerates High revenue if
More specificMore generic


If you want to rank your website highly in Google and other search engines, then you should focus on long-tail keywords. But keep in mind that they won’t always produce huge amounts of traffic.

So how do you decide whether to use short tail keywords or long tail keywords? It really depends on what type of business you run.

By using keyword research tools such as Ahrefs, SEMrush, Keyword Explorer etc. you can see how many monthly searches each keyword has.

You can then compare the average competition level and difficulty of each keyword. Based on these factors, you can decide which ones to go after.

We hope this article helps you understand the difference between long tail vs short tail keywords. Please share our post if you found it useful!

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