Tiered Link Building Strategy For SEO: All You Need To Know8 min read

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Tiered Link Building. Tiered Link Building Strategy

Link Building is a crucial part of Search Engine Optimization (SEO). The links from other websites play a vital role in determining where your site appears in search results. If you want to rank high in Google, you should focus on creating quality backlinks, not just any kind of link.

There are several methods to build links for your website. Some of them are free while the others cost money. Each method has its pros and cons. This post will help you understand all these methods. In this article we’ll discuss only tiered link building.

What Is Tiered Link Building?

Tiered link building means that instead of focusing on one or two sources of backlinks, you try to build them from many different places. It’s about diversifying your efforts so that none are wasted.

“Tiered” here means specifically referring to the different levels of links pointing from one link to your site.

Tiered link building is building high quality links that support your other high quality links. The goal is generating higher authority for your money website or the main site you’re trying to rank. Think of this link building tactic like a game of chess. You need something that supports your every link. This link building strategy works like that. Every single link you make supports another. That way, you’ll be able to move your way up with strength and confidence.

Tired Link building is about increasing the number of links pointing to your site. You want to create backlinks for your back links. Your main goal is to increase the amount of link juice passing from your backlinks to your main website. Tier 1 backlink points to your main website. Then you create a few tier 2 backlinks pointing to a tier 1 link. Then you create a couple tier 3 backlinks pointing to each tier 2 link.

There are many different types of backlinks. Some are very useful while others are useless. You should focus on getting quality backlinks and not quantity. Tiering your backlink strategy helps you get better results.

The Benefits and Risks of Tiered Link Building

What Are The Benefits?

When it comes to ranking well in the search engines, there’s no substitute for good content. But if you have great content, you can’t ignore the importance of having quality backlinks. Having more backlinks makes your content easier to find and increases your chances of ranking higher in the search engines.

1. Cheap Link Juice

There is a limit to how much money you can spend on high-quality backlinks. Some companies pay as much as $2,000 per month for some of their best backlinks. These links can have a big impact on your rankings, but they also come at a huge price tag. Tiering your backlinks gives you an opportunity to keep costs down by making sure you don’t waste your time and effort on low-quality backlinks.

2. Higher Rankings

Higher rankings mean more traffic. More traffic means more conversions. When you start ranking well, you begin seeing organic growth in both traffic and revenue.

3. Increased Authority

If you have a lot of backlinks, you get more link juice. High-authority websites are linked to more often than lower-authority sites. In fact, Google has said that pages with more incoming links are ranked more highly. Tiering your backlinking strategy allows you to gain more authority as you gain more backlinks. 

What Are the Risks?

Now, I know this may sound like a tall order to tackle, but if done correctly, you should start to see your content rank higher than ever before. Remember, if you’re going to be using automated tools, it’s important to monitor the links you’re building. Otherwise, this might negatively impact your SEO if not carefully monitored.

1. Penalty Risk

If you use automated tools, there is always a chance that you could incur a penalty. Many people don’t realize that when they buy links using automated tools, they can actually hurt their rankings rather than help them.

Building a believable backlink profile requires some art but also lots of science. You need to know what links are worth building and how to do it properly. Also, you should avoid linking to pages that break Google guidelines.

2. Backlink Spam

Many people think of spamming as sending out thousands of emails to random contacts. However, in the world of SEO, backlink spam happens when someone builds a bunch of low-quality links to your site using a tool. These type of links will have no value at all. They could even harm your ranking.

3. Search Engine Rejection

If you’re doing any kind of link building outside of Google Webmaster Guidelines, then you’re going to run into issues. When Google detects that you’ve been using automated tools to build links, they refuse to index your site. It’s best to stay away from such tools entirely.

4. Future Loss

Black Hat SEO techniques are not sustainable long term. They can work for a little while, but eventually, Google will catch up to your efforts and penalizes your site.Depending on how many other strategies you have going, you may end up starting from scratch again. So, even if your decide to try tiered linking, make sure it’s just a part of your larger strategy. Ideally, a small one.


TierOne Links

You want your tier-one link to be your highest quality link. Tier-one links are links pointing directly back to your website, and most tier-one links are coming from guest posts, press releases, company profiles, directories, and customer reviews. Make sure the content on your website is relevant to your niche so you can attract more visitors and generate more leads.

TierTwo Links

Quality and relevancy come before quantity when creating backlinks. Tier two links should consist of 50–100 links, Only web 2.0 sites are acceptable. Profile links are okay but not as important as other types of links.

TierThree Links

Now that you’re a few tiers down, you can start pushing the limits a bit more. Try to get some quality links pointing back to your Tier Two links. While it may seem difficult to get them now, you’ll need to automate the process if you want to scale up. Don’t worry too much about quality at this point. Just focus on getting the numbers up. You should generally have at least 300–500 links pointing to your tier two pages. Most of these links consist of profiles, directories, and forums.

TierFour Links

This tier would be considered spam because these links exist only to help other links get indexed by Google, but there should be more than 1000 links pointing back to your tier three links. They include URL shorteners, index submissions, and bookmarking sites.

White Hat Linking vs Black Hat Tiered Linking

Black Hat SEO is when you use techniques such as keyword stuffing, spamming, and other unethical methods to rank higher than your competitors. White Hat SEO is using ethical ways to get links from quality sources. Both black hat and white hat SEO are effective, but there are some differences between them.

White Hat Tiered Link Building

White hat link building is an effective strategy for SEO. You can choose to target specific niches, domains, or keywords. This allows you to avoid the risk of getting negative SEO hits.

White hat link building is a good way to get links for your site, but there’s a downside. It limits the number links that can be produced by your website. If this is an option that you are interested in pursuing then it would be wise to invest in industry experts who may already have this type of experience and expertise. It will help you take some of the pressure away from yourself and ensure that you get the results you desire. However it is important to note that most organic linking does not extend beyond the tier two backlinks.

Black Hat Tiered Link Building

Black Hat Link Building is a risky approach to SEO. You are pointing automated backlinks back to your website. Google frowns upon and punishes websites that use any type automated linking campaigns. So, if you’re okay with taking on the risks involved, these automated linking campaigns can create thousands of backlinks in less than 24 hours. 

What is the Future Of Tiered Link Building?

Google has really raised the search engine optimization bar. Anyone who wants to create a solid SEO strategy needs to step up their games. Google has made some major changes this year including: “Penguin, Panda, Hummingbird, Phantom, and other updates have been introduced. These updates and changes affect how search engines work. You should also know about them if you want to be successful in today’s market.


Tier link building is an interesting concept. It was created as a response to the Penguin update. While some experts in the SEO community believe they are ineffective, many others believe that they can be used effectively. Do you have any experience with tiered links? Do you think it’s worthwhile building them now? Let us know in our comments section.

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